Our Commitment to Transparency
At WowWants, we believe in complete transparency about how we operate and earn revenue. This page explains our affiliate relationships and how they may affect the content you read on our site.
Bottom Line Up Front: We earn commissions when you purchase products through links on our site. This does NOT affect the price you pay, and it does NOT influence which products we recommend.
What Are Affiliate Links?
Affiliate links are special tracking links that allow us to earn a commission when you click on them and make a purchase. Here’s how it works:
- You click a product link on WowWants
- You’re redirected to a retailer (like Amazon)
- If you make a purchase, we earn a small commission
- You pay the same price as if you went directly to the retailer
Important: Using our affiliate links does NOT cost you extra. The retailer pays us a commission from their profit margin.
Affiliate Programs We Participate In
Amazon Associates Program
WowWants is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to:
- Amazon.com (United States)
- Amazon.co.uk (United Kingdom)
- Amazon.ca (Canada)
- [Other Amazon regions if applicable]
What this means:
- We earn a commission (typically 1-10% of purchase price) when you buy products through our Amazon links
- Commissions are paid by Amazon, not by you
- We link to products available on Amazon because of their wide selection and customer convenience
- We are not employees or representatives of Amazon
How Affiliate Relationships Affect Our Content
What Does NOT Influence Our Recommendations:
- Commission Rates – We don’t recommend products based on which pays higher commissions
- Affiliate Program Availability – We feature products we believe in, regardless of affiliate status
- Retailer Preferences – We don’t favor one retailer over another based on commission structures
- Sponsored Placements – Rankings are based on merit, not payment (unless clearly marked “Sponsored”)
What DOES Influence Our Recommendations:
- Product Quality – Customer ratings, reviews, and reputation
- Value for Money – Price-to-performance ratio
- Customer Satisfaction – Patterns in customer feedback
- Specifications & Features – How well products meet user needs
- Reliability – Long-term performance and durability
- Research & Testing – When possible, hands-on evaluation
Our Editorial Standards
Independence First
We maintain strict editorial independence. This means:
- We can (and do) recommend products without affiliate programs if they’re the best option
- We highlight competitors when they offer better value, even if we don’t earn commissions
- We criticize products even if they have affiliate programs
- We update recommendations when better products become available, even if it means lower commissions
- We prioritize reader value over affiliate revenue in every decision
How We Choose Products
Our product selection process:
- Research customer reviews, expert opinions, and product specifications
- Compare multiple products across relevant criteria
- Evaluate based on quality, value, and user needs (NOT commission rates)
- Test when possible (we disclose when products are personally tested vs. research-based)
- Update regularly to reflect new products and discontinued items
What We Disclose
We clearly indicate:
- When content contains affiliate links
- When products have been personally tested vs. research-based recommendations
- When content is sponsored (rare, and always labeled)
- When we have special relationships with brands
- Limitations of our testing or research
FTC Compliance
WowWants complies with the Federal Trade Commission (FTC) guidelines on endorsements and testimonials.
FTC Requirements:
- Disclose material connections between endorsers and advertisers
- Make disclosures clear and conspicuous
- Ensure disclosures are unavoidable
How We Comply:
- This dedicated Affiliate Disclosure page
- Disclosure notices on pages with affiliate links
- Clear language about our affiliate relationships
- Prominent placement of disclosure information
FTC Resources:
Your Experience with Affiliate Links
What Happens When You Click
- Redirect: You’re taken to the retailer’s website
- Cookies: A tracking cookie is placed in your browser (by the retailer, not us)
- Shopping: You shop and purchase normally
- Commission: If you complete a purchase, we earn a commission
- No Personal Data: We do NOT receive your personal information, payment details, or specific purchase information
Cookie Duration
Affiliate cookies typically last 24-90 days, depending on the program:
- Amazon: 24-hour cookie window
- Other programs: Varies by retailer
What this means: If you click our link but buy later within the cookie window, we may still earn a commission.
No Obligation
- Clicking our links creates NO obligation to purchase
- You can browse, compare, and leave without buying
- You can clear cookies to remove affiliate tracking
Non-Affiliate Content
Not all content on WowWants contains affiliate links. We also create:
- Pure informational guides (how-to articles, educational content)
- Comparison methodology explanations
- Industry news and trends
- Buying advice without specific product recommendations
These pages serve readers without direct monetization intent.
Sponsored Content Policy
We Rarely Accept Sponsorships
Sponsored content (where brands pay for coverage) is rare on WowWants. When we do accept sponsorships:
Requirements:
- Clearly labeled as “Sponsored,” “Paid Partnership,” or “Advertisement”
- Prominent disclosure at the top of the content
- Maintained editorial control (we will not publish false or misleading content)
- Products must meet our quality standards
We Will NOT:
- Accept payment for positive reviews
- Hide sponsored relationships
- Allow sponsors to dictate editorial content
- Compromise our integrity for revenue
Product Samples and Gifts
Disclosure of Gifted Products
Occasionally, brands send us free product samples for testing. When this occurs:
We Disclose:
- “This product was provided at no cost for review purposes”
- Explicitly stated in the article
Our Policy:
- Receiving a free sample does NOT guarantee coverage
- Reviews remain honest and independent
- We highlight both pros and cons
- Free products do not influence ratings
We Do NOT:
- Accept payment for positive reviews
- Allow brands to review content before publication
- Guarantee favorable coverage
Price and Availability Disclaimers
Prices May Change
- Prices displayed on WowWants reflect the price at the time of writing
- Retailers may change prices at any time without notice
- Always verify current prices on the retailer’s site before purchasing
- We are not responsible for price discrepancies
Product Availability
- Products may sell out or be discontinued
- Availability varies by region
- We strive to update content regularly, but inventory changes quickly
- Contact the retailer for current availability
No Price Guarantee
We do NOT:
- Guarantee prices shown on our site
- Match prices or offer refunds
- Control retailer pricing or promotions
International Affiliate Links
When available, we provide affiliate links for multiple regions:
- United States (Amazon.com)
- United Kingdom (Amazon.co.uk)
- Canada (Amazon.ca)
Note: Product availability, prices, and features may vary by region.
Questions About Affiliate Relationships
Transparency Commitment
We are committed to transparency. If you have questions about:
- Specific affiliate relationships
- How we chose a particular product
- Commission rates for a product category
- Our editorial process
Contact us: chukwsdavidobele@gmail.com
We’ll respond within 48-72 hours.
How to Support WowWants
If you find our content valuable and want to support our work:
Use Our Links: Using our affiliate links when you shop costs you nothing extra and helps us continue creating free, helpful content.
Share Our Content: Share articles that helped you with friends or on social media.
Provide Feedback: Let us know what content is helpful and what we can improve. Email: feedback@wowwants.com
No Obligation: We appreciate your support, but there’s NO obligation to use our links. We’re happy to help regardless.
Changes to This Disclosure
We may update this Affiliate Disclosure as our business practices evolve. Material changes will be noted at the top of this page.
Last Updated: 25/12/2025
Legal Disclaimer
This disclosure is provided in compliance with:
- Federal Trade Commission (FTC) 16 CFR Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising”
- Applicable state and international consumer protection laws
Summary
In Plain English:
- We earn commissions from affiliate links (mainly Amazon)
- You pay the same price whether you use our links or not
- Commissions don’t influence which products we recommend
- We prioritize reader value over affiliate revenue
- We’re transparent about all affiliate relationships
- We comply with FTC guidelines
Our Promise: We will always act in your best interest and maintain complete transparency about how we earn revenue.
Thank you for supporting WowWants!
If you have any questions or concerns about our affiliate relationships, please don’t hesitate to contact us.
Email: chukwsdavidobele@gmail.com
Contact Page: Contact Us
